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History

In 1975, Hisatake Shibuya opened a shop called Electric Audio Products (ESP) in Tokyo. Provided the custom replacement parts for guitars. In 1976, ESP gained a reputation as a supplier of parts High quality replacement. At that time, ESP also began handmade guitars under the ESP and Navigator brand in the Japanese market. [Citation needed]

parties ESP replacement was introduced in the United States in 1983. ESP began making measuring instruments for local artists in New York between 1984 and 1985. Among these artists were Page Hamilton (Helmet), Vernon Reid (Living Colour), Vinnie Vincent and Bruce Kulick (Kiss), and Ronnie Wood (Rolling Stones). At that time, ESP also introduced the 400 Series as the first production line distributed in the United States.

During this same period, ESP began making the body and neck of the guitar Kramer. Other manufacturers with ESP as an OEM were Robin Guitars, Schecter Guitar Research and DiMarzio. Many features of the Kramer line are still visible including neck construction and body bevels. ESP-equipped bolt shaved Tom Anderson in the heel of the neck Schecter in the body, and since then has become a feature its house brand.

ESP tip of the blade.

In 1986, George Lynch discovered ESP concerts in Tokyo. Lynch entered a store to find pesetas replacement of the neck and learned that ESP also manufacturing custom guitars. Consequently, his famous ESP Kamikaze was made. ESP soon introduced the M1 Standard, MI Custom, Horizon Custom, and the lowlands in the market. [Citation needed]

At this time, ESP Kamikaze George Lynch published its model of the firm first. ESP based its headquarters in a loft in downtown New York on 19th Street. In 1989 the headquarters moved to 48th Street near the famous music stores. [Citation needed]

Between 1990 and 1992, ESP expanded its Signature Series as well as its standard product range. Replacing U.S. parts business was discontinued to focus solely on the pass line of guitar and bass, and Custom Shop. [Citation needed] There are about 41 signature series guitars.

In 1993, ESP moved their headquarters again but this time he moved to Los Angeles. There, ESP opened an office on Sunset Boulevard. in Hollywood. In 1996, SL was created to produce high quality ESP more affordable line of production. Shortly after the introduction LTD lines of Korea and Indonesia did, ESP discontinued selling the majority of instruments emblematic of Japanese manufacturing in the United States because of export prices related to the Americas. The only exception was ESP lines the artist's signature, which remained in pesetas (rather than LTD) models. In Early 2000, ESP uses Japanese standard lines manufactured in the U.S. (Where are very popular among players of metal and hard rock), but at prices significantly higher than in the 90's. [Citation needed]

Like Ibsen, Japan's main competitor ESP, ESP was first known for producing high quality replicas of famous American custom guitars including Strats hot rod Fender Teles, Gibson and explorers. The latest model (known as CAD / MX) shot to fame when the band avid user of ESP James Hetfield Metallica has become extremely popular in the 80's. ESP Hetfield similar to black, even today, the models are sold for hundreds of dollars beyond the original sale price. However, like Ibanez, when the Gibson company realized the extent to which the ESP bump in sales of their own guitars, which sued to prevent the sale of these guitars in the Americas and ESP revised its guidelines to be less similar to U.S. models. [Citation needed]

In 2002, the ESP is classified as the fastest companies in the music industry growing. [Citation needed] This is mainly due to the purchase of Fender Guitars Jackson, ESP, which was struggling to compete in the 1980 and 1990. With the redemption, many supporters of Jackson changed the PSE, as its stunning design, playability and quality of their guitars and low (which led to a fight between players, with players like Jackson, mentioning ESP instruments and a copy, while the players say the same thing Jackson ESP). [Citation needed] Some of these artists who left Jackson for the inclusion of ESP Dave Mustaine (Megadeth), Adam Darski (Behemoth), Alexi Laiho and Roope Latvala (Children of Bodom) Dan Jacobs and Travis Miguel (Atreyu), Silenoz and Galder (Dimmu Borgir).

ESP launched its Xtone wide, starting with the semi-hollow series of Paramount. In 2005, ESP has celebrated its 30 anniversary and published James Hetfield "Truckster" in its Signature Series. In 2006, ESP presented 22 of its models Standard Signature Series and more series recently at the Winter NAMM 2006. Standard models of the series includes such famous models as ESP LTD EC-500 and ESP LTD B-500. Among the artists exhibiting their latest models of signature ESP and sign autographs at the ESP booth were Dave Mustaine, George Lynch, Stephen Carpenter, Michael Wilton and Hamilton page. [Citation needed]

Manufacturing Operations

ESP Eclipse / VIPER wrist

In 1996, ESP started a new brand, LTD. The guitars LTD guitars are similar to pesetas high end, but are more affordable and intended primarily for markets outside Japan. The 1000 and 400 LTD Series is held in an assembly line Korea while the series below 400 are manufactured in Indonesia. The SL series are made of cheaper materials and usually use less expensive equipment at the highest level pesetas. The ESP Custom Shop and original series are handmade in Japan, while ESP Standard Series ESP are on the ground in Japan.

In addition, ESP has two separate lines of guitar just in Japan: the base (bottom) and Edwards (mid range). base guitars are made in Korea and are equivalent to or better than Under the CDP-400 and can be considered a budget line. Edwards guitars, however, are manufactured in Japan and has a similar equipment and appointments of senior ESP range but they are handmade. In terms of quality, unlike the United States lines (ie Standard & LTD ESP), usually between the Edwards guitars highest standards and ESP LTD.

ESP guitars usually meet a wide range of players. There are a variety models including guitar superstrate call Guitars Les Paul Style, Flying V-style, star, he said, and others. As ESP technically two lines, one for the U.S. and Japan, there are small differences: ESP guitars lack of U.S. Line the Strategy, such as snapper, GT Wood, and as some models of Japanese artist. Its line of custom, however, has been known for producing some of the most exceptional circumstances, such as guitar-Beam gun replica of Gundam, and the "ESP gun" used by the Alfee Japanese group.

ESP not only make guitars, but also the manufacture of such parts Laboratories bus ESP, ESP Flicker Tremolo, suppliers equipment, equalizers, etc. However, it is primarily for use by original equipment manufacturers and not available to consumers.

Popularity

ESP found fame by providing guitars for guitarists who went on to become the principal defenders of thrash metal in the 1980's, Jackson Guitars, including Metallica, Slayer and Megadeth. As a result of these endorsements, ESP has become a supplier of the most popular guitars of heavy metal music.

Guitar and Bass Series

Main article: List of guitars made by ESP

Dependent on the target market (Asia, USA, Europe) and the (ESP, LTD or Xtone) the different models are organized in a series marketing.

ESP original series also has three other lines of guitars, Edwards, and the browser base and are mainly based on these models and some models of the standard ESP series. ESP Edwards Series guitars produced mid-range high quality equivalent to the series ESP standard, while ESP Grass Roots Series aimed at a segment-oriented and market values are closer to the 200 series of LTD without however, varies. Series ESPNavigator the other is a prestigious lineage that produces replicas of Gibson and Fender Guitars and Basses

ESP United States produces the line Standard ESP and LTD Xtone the lower end and series, and the last two guitar lines are more or less on the basis of these models. ESP standard series welcomes U.S. players generally more towards the metal, with features such as microphones common assets.

ESP Custom Series

ESP also welcome custom guitar and bass controls, made to customer specifications and quality of these custom guitars higher than the original series. These guitars can be ordered with ESP USA, but are made in Japan. Overall Order custom guitars cost as much or more browsers depending on the choice of consumers and is considered to meet the premium segment. There is flexibility to orders, as the guitars were not produced to rely on existing lines of guitars and low.

ESP Artist Series (See section below for some of the artists who have guitars artist series)

The artist ESP Signature Series guitars mass-produced versions essentially adopting personal guitars and bass artist. The quality of the artist's signature ESP models range Navigator / Custom Shop and series ESP original.

In addition, there is Edwards, base and artist LTD models, and models of the artists found on the respective line segments guitars Premium and downs.

Artists

A number of popular musicians use and / or products are endorsed by ESP guitars, the following list details some of the artists (which list refers only to the artist signature models that are currently in production and is offered in the United States in 2010):

U.S. ESP (Guitar) -

Kirk Hammett (Metallica) - LTD KH Junior, LTD KH-202 LTD KH-602 ESP KH-2, BNA and ESP KH-2 ESP KH-2 Vintage

James Hetfield (Metallica) - LTD Truckster, ESP Truckster

Willie Adler (Lamb of God) - LTD WA-200, LTD WA-600, Willie Adler and ESP Signature models

Alexi Laiho (Children of Bodom) - LTD Alexi-200 LTD Alexi-600 scythe, LTD Alexi-600 Blacky, Alexi Scythe ESP and ESP Alexi Signature Models Blacky

George Lynch (Lynch Mob, Souls of us) - LTD GL-200MT, LTD GL-256, ESP GL-56, skulls and snakes ESP, ESP M-1 Tiger, Tigre Sunburst ESP Signature Models ESP Kamikaze-1

Jeff Hanneman (Slayer) - LTD JH-200, LTD JH-600, and Jeff Hanneman Signature Model ESP

Carpenter, Stephen (Deftones) - LTD SC-207, LTD SC-607, LTD SC-608, ESP Stef B-7 and ESP Stef B-8 Signature Models

Gus G. (Firewind, Ozzy Osbourne) - Gus SL-200, LTD Gus-600, and Gus G. ESP Signature models

Richie Sambora (Bon Jovi) - LTD Signature Model SA-2

Ron Wood - ESP Ron Wood signature model

Jon Donais (Shadows Fall) - LTD JD-600, and ESP Jon Donais Signature Models

Michael Wilton (Queensryche) - LTD Signature Model MW-Demon

Michael Paget (Bullet For My Valentine) - MP SA-600, and ESP Michael Paget Signature Models

Page Hamilton (Helmet) - LTD PH-600 and ESP Page Hamilton Signature Models

Silenoz (Dimmu Borgir) - LTD Signature model Okkultist

Galder (Dimmu Borgir) - LTD Signature Model shadow

Nergal (Behemoth) - HEX-7 Signature Model LTD

Roope Latvala (Children of Bodom) - RL-600 LTD Signature Model

Rob Arnold (Chimaira) - AR-600 LTD Signature Model

Matt DeVries (Chimaira) - AMF-600 LTD Signature Model

Wayne Static (Static-X) - Signature LTD Static-600V model

Max Cavalera (Soulfly) - MAX 600 and ESP LTD Max Cavalera AX Signature Models

Dan Jacobs (Atreyu) - LTD Signature Model DJ-600V

Travis Miguel (Atreyu) - LTD TM-600 Signature model

U.S. pesetas (Bass) -

Tom Araya (Slayer) - LTD TA-200, TA-600 LTD, ESP Tom Araya Signature Model

Henkka T. Blacksmith (Children of Bodom) - HTB-600 LTD Signature model

Fred Leclercq (Dragonforce) - FL-600 LTD Signature Model

References

External Links

ESP USA website

ESP UK site

ESP Japan site

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